Why America is Such a Hard Sell

Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.


“How can the country that attracts immigrants from around the world -- many of whom risk their lives to take on marginal and difficult lives as illegals -- be concurrently hated by so many others? Juliana Pilon provides provocative insights into one of the world's true "love/hate" relationships and points to the many missteps, some thoughtless, others cynical and calculated, that contribute to international ambivalence about the United States, its policies, and its culture. In the last in particular, Dr. Pilon draws needed attention to the global impacts, intended or otherwise, of a popular culture that is often as difficult for others to ignore as it is for Americans to defend.”

William M. Nolte is the director of education and training in the office of the Director of National Intelligence and the chancellor of the National Intelligence University. He is a former Deputy Assistant Director of Central Intelligence, Central Intelligence Agency.

“Juliana Pilon brings substantial doses of international political experience and wisdom to bear on the vexing question of how America can do a better job of making itself understood in the world. Her ideas cut across stale partisan lines of debate and offer a host of practical ways for moving forward.”

Thomas Carothers, Vice President for Studies–International Politics and Governance at the Carnegie Endowment for International Peace, is the founder and director of the Democracy and Rule of Law Project at CEIP.

“Juliana Pilon offers a sober and insightful analysis with solid recommendations on how to reverse the declining perception of the United States overseas. This is a must read for anyone who is concerned about how these perceptions are adversely impacting the U.S. role in the world and looking for concrete ideas about what to do about it.”

Kevin F. F. Quigley, President, National Peace Corps Association. Dr. Quigley has held senior positions in civil society and government, as well as various research institutions, notably as Acting CEO of the Vietnam Veterans of America Foundation; Executive Director of the Global Alliance for Workers and Communities, Vice President of Policy and Business at the Asia Society; Director of Public Policy at the Pew Charitable Trusts.

“Why America is Such a Hard Sell is a thoughtful analysis of the world situation and why America’s world reputation is tarnished. Juliana Pilon offers hopeful and practical ways of combating this image problem. This book is important because Pilon stays above the political fray, giving her solutions an air of legitimacy rarely seen in contemporary analysis. Pilon's compassion is like a beacon of hope for everyone in this divided world. I strongly encourage everybody to read this book.”

Ambassador Akbar S. Ahmed, is the Ibn Khaldun Chair of Islamic Studies at American University in Washington, DC. According to BBC, he is considered "the world’s leading authority on contemporary Islam." He is former High Commissioner of Pakistan to Great Britain, and has advised Prince Charles and met with President George W. Bush on Islam.