You are cordially invited to

Perfecting Your Ground Game by Unleashing the Power of Networks

with 
Dan Evans
retired Army officer, and Managing Director of Storm King Analytics

Tuesday, February 7
4:00 PM

The Institute of World Politics
1521 16th Street NW • Washington, D.C.
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About the lecture:

Smart Data, Not Big Data.

The excitement about “Big Data” usually focuses on the access to lots of data — thousands, or millions, of records. “Big Data” sources are certainly valuable in many situations, but we can cite numerous examples where it doesn’t produce insights that are useful.

Our experience tells us that simply pulling in large amounts of data usually doesn’t answer the question at hand. There’s a fine art to collecting the appropriate data sets to make effective decisions; it requires a combination of both smarts and wisdom–something we call “Smart Data.”

Storm King’s recent work has focused on network models of Ungoverned Spaces and business intelligence in Frontier and Emerging Markets. Traditional “Big Data” sources tend to be incomplete and inaccurate when it comes to these environments and they don’t begin to capture the type of data required to understand the networks of influence in these environments.

In this presentation, we will address the potential pitfalls of “Big Data/Black Box” approach and we will introduce recent case studies on the ungoverned area of Fezzan in Southwestern Libya as well as a Moroccan market entry scenario. Both of these cases illustrate the effectiveness and versatility of our “Smart Data” methodology.
There will be time for Q&A at the end of the presentation.

About the speaker:

Dan Evans is a retired Army Officer and the Managing Director Storm King Analytics, a firm that delivers quantitatively-backed recommendations through our proprietary network analytical methodology as well as innovations in data collection and data wrangling. Dan served for over 20 years as an Infantry Officer, Operations Research Analyst, and Assistant Professor of Economics at West Point. He’s a graduate of West Point and completed his Masters of Business Administration at the College of William and Mary.


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